Project Description

Study Type: In-person & Moderated

Device: Desktop & Wireframes

Industry: Travel & Hospitality

Project Description

The vacation package booking process and individual item booking process were tested using interactive wireframes.

Key Insights

The results revealed that having a guest checkout option improves conversion, as many users were hesitant to either log in or create a new account for booking their trip. Similarly, many users were reluctant to provide unnecessary personal information during the booking process.