User Research Services

OneSource Labs leverages best practice UX and user research methods, strategic usability research analysis, and actionable user recommendations. With extensive experience across industries: Automotive, Entertainment, e-Commerce, Travel and more, we design a wide range of user research studies customized for your business goals and users’ needs. We partner with panel vendors, online testing tools, recruiting ﬁrms, and testing facilities to accommodate for all your user research needs.

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Qualitative & Quantitative User Research

Connect with real users

We conduct qualitative usability research with smaller user groups. Participants are asked to explain the reasons behind their actions. We also offer quantitative research with larger audiences to deliver statistically significant results. The goal is to identify what is working and what needs to be improved.

In-person & Remote Usability Testing

Listen to real users

The geographic location of the target audience determines the type of one-on-one task-based user research. When users are in the same location, in person studies are conducted in a traditional lab setting. If users are geographically spread out (nationally and internationally) we recommend remote testing using an online screen-sharing tool.

Moderated & Unmoderated Testing

Get real feedback from real users

In moderated user research studies, our facilitators guide the participant through the entire session. The participant may be in the same room with the facilitator or join the session remotely using an online screen-sharing tool.

We also conduct unmoderated usability studies utilizing leading online testing tools that we conﬁgure with tasks and questions. Once invited, hundreds of users may participate at the same time from their natural environment at their own convenience. Participants can complete the study without a human moderator while the testing tool captures data for further analysis.

Tablet and Mobile Testing

See how real users are using devices

We specialize in conducting website and application user research studies on different devices- desktop, tablet, mobile, kiosks, etc. To ensure a seamless user experience across all channels, we also offer user research of responsive design.

Field Research

Observe the behavior of your target audience in their natural environment

We conduct field research to observe first hand how your users interact with your product live, in their natural environment and using their own device. Field Research involves collecting qualitative data while we observe, interact with and understand user’s behavior.

Heuristic Evaluations

Listen to the experts

We have extensive experience in performing heuristic evaluations. Our experts analyze a website or application against research-based criteria to discover usability problems in the user interface design. The outcome of the assessment is a list of prioritized recommendations to help achieve tangible results. We have also developed an evaluation tool to improve conversion for e-Commerce websites.

Card Sorting

Let real users categorize

We utilize online card sorting tools to gather insights on how users group topics and to validate categorization models. With a card sorting exercise, we can test navigation paths, information architecture, product lists, menu structures, and more.

Content Finding Research

See how users look for information

We use quantitative online tools for testing your site structure, categorization and labels. These studies help to evaluate the findability and hierarchy of content on your website, mobile app or intranet.

Diary Studies

Let your users report

We utilize diary studies to collect qualitative data about user behaviors, activities, and experiences over time. We ask users to self-report specific data over an extended period of time to gather contextual insights about real-time user behaviors and needs, helping define UX feature requirements.

Online Surveys

Ask real users

Online surveys may be utilized either as a user research component or as an individual research tool depending on project objectives. They can be used to gather customer insights, pre-screen participants before an online study, present task follow-up questions, evaluate overall experience in a post-test questionnaire, and more.