Project Description

Study Type: Heuristic Evaluation / Expert Analysis

Device: Desktop

Industry: Healthcare

Project Description

A high-level heuristic evaluation was conducted on the entire purchase process starting from product browsing, product selection, shopping cart, and checkout.

Key Insights

The evaluation revealed that mandatory registration during the checkout process leads to a high drop-off rate. The recommended best practices for product search results included grouping the results into logical categories, displaying the number of available products for each category, and providing more specific filters to help users narrow down their results.