Project Description

Study Type: In-person & Moderated

Device: Desktop

Industry: Automotive

Project Description

Multiple user research studies were conducted on different sections, features, functionalities, and tools of the Mazda website on a regular basis.

Key Insights

Conducting several user research studies over a long period of time helped to achieve a site that balances user goals with business objectives. User Research improvements focused on helping users find desired vehicle information in order to make an educated decision to purchase a vehicle and get in touch with a dealer.