Project Description

Study Type: Online & Un-Moderated

Device: Mobile App

Industry: Entertainment

Project Description

Current members and non-members were recruited to participate in a quantitative study using their mobile device on their own and from their natural environment. An online tool was used to record and capture user interaction with the app. Instructions were provided to download the app, complete a number of tasks, and respond to survey questions.

Key Insights

The app was tested using both iOS and Android platforms. Users of one platform found it difficult to work with specific features and gestures that are common in the other platform.