Project Description

Study Type: In-person & Moderated

Device: Tablet

Industry: Entertainment

Project Description

Current subscribers and non-subscribers were recruited to participate in the study and complete tasks using a tablet.

Key Insights

Apps need to give users a sense of control by providing clear visual cues to help them orient themselves within the app. For example, users want to know which section of the app they are in and how to find their way back.

Furthermore, participants expect the same gestures to produce identical or similar results. For instance, swiping to change sections vs. flip to the next page within a section.