“67.89% of shoppers abandon shopping carts.” (source: CPC Strategy)

You may be wondering what is keeping your customers from completing the checkout process. You have all the right content available and have implemented marketing strategies, but your customers keep abandoning their shopping cart. What could be going wrong?

Through our user research studies we have revealed the key reasons why your customers are not converting:

  1. Your product pages are overwhelming

Users give up if they cannot find the right product quick enough. They get frustrated having to look through a long list of products they may not be interested in.

Solution: Best practices call for categorizing products logically. Take it to the next level by providing product filters. Intuitive filters help your customers narrow down their options faster.

  1. You don’t display tax and shipping estimates in the shopping cart

Users feel the company is holding back information on taxes and shipping if they are not provided in the shopping cart. Many ecommerce sites provide that information towards the end of checkout process.

“22% of carts abandoned happen due to no shipping information available.” (source: CPC Strategy)

Solution: Providing tax and shipping estimates in the shopping cart makes users more comfortable before clicking on the checkout button to place an order.

  1. You require login/registration during the checkout process

The first step of checkout, that mandates login or registration, has continuously shown to have the highest drop-off rate. Users generally find it intrusive to have to provide unnecessary personal information in order to place an order. Many users perceive registration as only benefiting the company for their marketing purposes rather than benefiting them as a customer.

Solution: Providing a guest checkout option significantly improves conversion for many ecommerce sites.

See how offering a guest checkout option drastically increased a site’s revenue: The $300 Million Button