When you think of Apple, Microsoft and other major brands that keep you going back for more, what do you think is their secret? Companies will need to continue to create solutions that benefit more users by conducting research with a diverse user group early and often.

Inclusive products and services

The focus on inclusivity and accessibility will continue in 2023 and beyond. Inclusive design is the process of creating solutions and experiences that are usable and open to all—regardless of age, language, ability, culture, or gender.

In recent years, designers have worked to change gender-biased systems in their practice, an approach that ensures a product is equally engaging and useful for all users, regardless of their gender identity.

In practice, this means building user experiences and interfaces that make users of all identities feel seen, represented and welcome, while avoiding the binaries, stereotypes and exclusive language that are traditionally associated with gender.

Mobile app usability

Mobile app trends continue to focus on making user experiences better, with minimalist designs, adapting to/from smartphone to tablets, adjusting views to different sized screens, simplifying navigation, adapting apps to user feedback and AB testing and last but not least; creating highly engaging personalized experiences. Other mobile app trends continue, including:

Biometrics, physical and emotional reactions

Biometrics, such as facial recognition, heart rate monitors, and eye-tracking tools, are increasingly being integrated into the UX research process to help better understand how users physically and emotionally interact with digital products and result in user satisfaction, engagement and loyalty.

Beacon Technology

Additionally, beacon technology triggers and delivers proximity campaigns to a person’s phone based on his/hers location. Beacons also enable to collect important data on customer behavior and increase their engagement.

Voice Recognition

Voice search continues to be incredibly popular among users. In fact, it’s expected the voice search market will reach nearly $50 billion U.S. by 2029.

By SHARON RAHMANIAN, Founder & CEO – User Experience Research, OneSource Labs