With the development of different mobile platforms, it is imperative to consider the implications of ignoring a large segment of your target audience.

Testing on different mobile platforms could result in higher customer satisfaction and net promoter scores.

In a mobile app user research, it was found that standard gestures do not translate from one platform to another for the same action. For example, the functions requiring a swiping gesture on an iOS, may require a tapping gesture on an Android.

The app that we tested utilized iOS gestures for a specific functionality on both iOS and Android platforms. The iOS users easily completed the task because they were accustomed to the swipe gesture for that functionality. However, many Android users were unable to complete the task because the swiping gesture for that functionality was not standard on Android. Therefore, many Android users failed to complete the main task.

The survey results revealed that some Android users were less satisfied with the product and less willing to download the app on their device. Most importantly, they were less likely to recommend the app to a friend or family member.

In conclusion, it is vital for a single app to be customized and tested for major platforms. Doing so will help to avoid compromising the user perception, experience, and satisfaction of the product.